About Us
Rooted in the countryside just outside of Ottawa, Ontario, Birch Jewellery is a collection inspired by the quiet beauty of nature and the meaningful connections we carry with us.
Our story began with a simple idea: to create nature-inspired jewellery that captures the beauty found in everyday moments—pieces that feel familiar, intentional, and true.
At Birch, we believe in celebrating the beauty of simplicity. Each piece is thoughtfully crafted with care and intention, inspired by the wonder of nature and the personal stories we hold dear. Whether it is a tribute to a loved one, a memory of home, or a reminder to stay connected to the world around us, Birch Jewellery is made to hold meaning—and to hold space in your story.
OUR ETHOS
At Birch, we believe in celebrating the beauty of simplicity.
Our pieces are crafted with care and intention, inspired by the wonder of nature and the stories we carry with us. Whether it is a tribute to a loved one, a memory of home, or a reminder to stay connected to the world around you, we create jewellery that holds meaning.
Every piece is designed to feel familiar, intentional, and true to you—bringing a sense of calm, joy, and nostalgia into your life.
MEET THE FOUNDER
Behind every Birch piece is Samantha Annett—the designer, founder and heart of the brand. From sketching designs to crafting, packaging, and shipping, Samantha is hands-on with every part of the process. Each piece is carefully touched with intention before it reaches a customer, whether discovered at a market, a small shop, or online.
Birch Jewellery is a true labour of love, inspired by nature and created to bring beauty to the everyday.
OUR CORE VALUES
Proudly Canadian
Designed and made with love and care in Ottawa, Ontario.
Woman-Owned
Founded and led with creativity, heart, and a love for community.
Heart-Led Giving
We believe in giving back, supporting local causes and organizations that matter.
Nature-Inspired Design
Our pieces are a reflection of the beauty, calm, and wonder found outdoors.
Small Batch & Made to Order
Thoughtfully crafted in small batches to ensure quality, sustainability, and uniqueness.
FIND US IN THE WILD
Birch Jewellery can be found across Canada in some of the loveliest local shops and boutiques. Whether you are shopping close to home or exploring somewhere new, we love connecting with you along the way. Discover our stockists →
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