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About Birch Jewellery

A person working with jewelry on a table with a basket and container in the background.
Birch Jewellery necklaces on display cards on a table.
A person holding a wooden stamp over a small burlap pouch.

meaningfully inspired by nature

Rooted in the countryside just outside of Ottawa, Ontario, Birch Jewellery is a collection inspired by the quiet beauty of nature and the meaningful connections we carry with us.

Our story began with a simple idea: to create nature-inspired jewellery that captures the beauty found in everyday moments—pieces that feel familiar, intentional, and true.

At Birch, we believe in celebrating the beauty of simplicity. Each piece is thoughtfully crafted with care and intention, inspired by the wonder of nature and the personal stories we hold dear. Whether it is a tribute to a loved one, a memory of home, or a reminder to stay connected to the world around us, Birch Jewellery is made to hold meaning—and to hold space in your story.

Proudly Canadian

Designed and made in Ottawa, Ontario.

Woman-Owned

Founded and led with creativity, heart, and love.

Heart-Led Giving

We believe in giving back to the community.

Small Batch & Made to Order

Thoughtfully made in small batches to ensure quality, sustainability, and uniqueness.

A person working on jewellry with tools and materials on a white surface
Samantha Annett, founder of Birch Jewellery.

Our Founder

Behind every Birch piece is Samantha Annett, the designer, founder and heart of the brand.

From sketching designs to crafting, packaging, and shipping, Samantha is hands-on with every part of the process. Each piece is carefully touched with intention before it reaches a customer, whether discovered at a market, a small shop, or online.

Birch Jewellery is a true labour of love, inspired by nature and created to bring beauty to the everyday.

FIND US IN THE WILD

Birch Jewellery can be found across Canada and the US in some of the loveliest local shops and boutiques. Whether you are shopping close to home or exploring somewhere new, we love connecting with you along the way. Discover our stockists →