Birch Jewellery is a collection of handmade accessories inspired by nature. We strive to maintain a fresh and modern aesthetic while incorporating natural elements into our pieces. Carefully curated and crafted by hand, each piece starts from scratch or is assembled with care in Ottawa, Ontario, Canada.
Birch Jewellery was established in September of 2011 in the small one bedroom apartment of maker Samantha Brazeau-Wilson. She started by listing her pieces on Etsy.com, an online marketplace for handmade and vintage goods, and realized there was more to her late-night hobby than she originally anticipated. Since 2011, Birch Jewellery has flourished into a truly Canadian brand that is loved by folks from around the globe.
"One of my favourite moments as a seller was when I sold a leather tassel necklace to a woman in Italy. It was at that moment that I realized there was a greater audience out there than just my friends and family."
The inspiration for the brand is influenced by Samantha's roots in Northern Ontario where nature was a big part of her life growing up. You'll see natural elements such as raw crystals, pine cones, real leaves and deer antlers throughout the collection which are all fond memories as a child.
The brand is well-known in the Ottawa community and is frequently featured in local craft markets and pop-up shops throughout the year. Birch Jewellery is becoming widely available around the city in communities like the Byward Market, Hintonburg and will soon be featured in the newly revamped Ottawa Art Gallery in the heart of downtown Ottawa in fall 2017.
"People always ask me how I got to where I am today. I think it's important to be passionate about what you do and to have the need to want to do it. I've always been a creative person and just needed to find a creative outlet that I could continue to love for years to come - and here we are now."
Things are only getting busier for Birch Jewellery. By the end of 2017, Samantha hopes to have the brand available in over five provinces across Canada and a dozen more shops in addition to the five the collection are already available in. She is also looking forward to introducing more nature inspired products this fall.
Discover the Birch Jewellery collection in a neighbuorhood near you!